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Optimizacija za pretraživače predstavlja bitan aspekt internetskog marketinga koja asistira web stranicama da se postave bolje na rezultatima pretraživača, pojačavajući tako online vidljivost i organski promet. U ovom priručniku ćemo detaljno istražiti SEO strategije, metode, instrumente i trendove koji vam će vam pomoći u postizanju ve�